National Swimsuit Confidence Week with #LandsEnd

 Yup, its almost that time of year - SUMMER VACATION!

Of course, as soon as school is out, we'll be heading for the beach. That's right, we're packing up the bathing suits and heading to Ocracoke again this year - our idea of paradise!

But, yes, I did just say those words so many women fear: Bathing Suits! Come on, gals! There is no need to think about a full body suit, scuba suit, or even a neck to toe cover-up. Just don that suit and get out there and have fun!

A perfect way to build up some of that confidence (and maybe win a free bathing suit in the process) will be to join Lands End for National Swimsuit Confidence Week! Here's how:

Save the Week to Tweet! – May 23 – 27, 2011

Join National Swimsuit Confidence Week and Save The Week to Tweet

Announce and Display Your Swimsuit Confidence for a Chance to Win a $500 Lands’ End Gift Card

Celebrate women of all shapes and sizes and inspire them to have fun this summer by
taking part in National Swimsuit Confidence Week. Lands’ End together with 21 real women
from Curvy Girl Guide (, will launch the first National Swimsuit
Confidence Week May 23 – 27, 2011. You can be a part of this nationwide effort to inspire
women to get off the beach chair this season with confidence.

Here’s how you can participate:

Get the Twibbon – Go to and
display the “I have swimsuit confidence!” Twibbon on your Twitter profile photo. Send
a tweet to @LandsEndPR proclaiming “I have swimsuit confidence!” #landsend for a
chance to be entered to win a $500 Lands’ End gift card – winner announced May 27.

Participate in a Week of Tweets – Mark your calendar each day May 23 – 27, 2011
from 12:00 – 1:00 p.m. CDST so you can join in the series of National Swimsuit
Confidence Week events on Twitter. Follow @LandsEndPR and tweet at #landsend.
We will be announcing exclusive swimwear promotions, giving away great prizes and
inspiring women to embrace their swimsuit beauty.

Bloggers Join the Movement – On May 23, 2011, 21 women from Curvy Girl Guide will
show off their swimsuit confidence by posting a photo in a 2011 Lands’ End Swimsuit.

Spread the word, join the movement and embrace your swimsuit confidence this summer!